Ralph McQuarrie: Visionary World Builder Spring 2024
A design hero of mine is Ralph McQuarrie, the visionary concept artist behind the original Star Wars trilogy. This project explores McQuarrie’s artistic journey through a cohesive design system: a poster, a curated booklet, a mobile experience, and a motion animation that pays tribute to the imaginative worldbuilding he helped bring to life.
SKILLS
Print/poster design, design systems, motion design, identity design
TOOLS
Adobe CC (InDesign, Photoshop, AfterEffects), Figma
DURATION
15 Weeks
THE SPACE
Designing for a world with its own identity.
Ralph McQuarrie’s illustrations are deeply tied to the visual identity of science fiction, particularly through their influence on Star Wars. Because his imagery is already so recognizable, I wanted to avoid simply recreating existing visuals and instead focus on capturing the emotional qualities of his work. The challenge became finding a way to reinterpret those ideas through typography, layout, motion, and graphic form.
DELIVERABLES