How Much is Your Stream Worth? is a multi-platform project that explores the economic realities of modern day music streaming. This project campaigns bringing physicality and value back into how we experience music today by embracing the past.
SKILLSData Visualization, Interaction Design, Web Design, Web Development, Visual Storytelling, Motion Design
TOOLSHTML/CSS/Javascript, Adobe CC (Photoshop, Illustrator, AfterEffects), Figma
DURATION4 Weeks
THE BRIEF
What’s important to me.
This project began as a PSA campaign about a topic I personally care about: the changing relationship people have with music. As streaming became the dominant way people consume music, I became interested in what was lost in that transition: not only the physicality of music, but also the value attached to the artists creating it.
PROBLEM SPACE
Physical media in a digital world.
While streaming has made music more accessible, it has also made it increasingly difficult for many artists to earn a sustainable living from their work. Platforms often pay fractions of a cent per stream, reducing music into passive, high-volume consumption. At the same time, physical formats like vinyl and CDs have become less central to everyday listening culture.
FINAL
Deliverables
The full campaign consists of 4 parts:
- Zine
- Poster
- Website
- Interstitials
Zine
This double-sided accordion-fold zine is split into Side A and Side B, creating one continuous timeline about the evolution of music sharing. It is the same size as a standard cassette tape.
Side A focuses on the history of mixtapes and physical music culture, while Side B continues into more modern formats like CDs, digital downloads, and streaming platforms.
Together, the zine explores how the way we listen to and share music has changed over time.
Website
How Much Is Your Stream Worth? is an interactive website that continues the cassette tape motif by using it to help users understand how much artists earn from streaming. As users input stream counts, the tape unravels to visualize music payouts and explore the changing value of music in the digital age.
Check how much your stream is worth here.
Poster
This poster further extends the tape metaphor, using it to visualize how little streaming services pay artists and how this negatively affects the majority of small, independent artists.
Interstitials
This motion interstitial series is divided into Side A and Side B—a continuation of the zine. Together, the interstitials contrast past and present listening habits through motion, typography, and sound.
Side A focuses on nostalgia and physical music culture, drawing inspiration from mixtapes, CDs, and older listening experiences.
Side B shifts toward modern streaming culture, highlighting the progression of digital music consumption.