Internet Music Museum is a speculative anniversary identity system created to celebrate 20 years of PC Music and the rise of hyperpop in 2033. The project reimagines how the internet-born genre could be honored on a festival stage, connecting its history of glitchy, maximalist digital sound with the communities still shaping hyperpop today.
Centered on the idea of hyperpop as a living, internet-native legacy, the identity system extends across signage, posters, wayfinding, and event collateral for a weekend-long festival at Drumsheds in London. The visual language uses bold typography, grungy textures, and layered graphics to reflect the genre's maximalist digital energy while creating a flexible brand world.
SKILLS
Brand Identity, Environmental Graphics, Typography, Art Direction
TOOLS
Adobe Illustrator, Photoshop, After Effects, Figma